In a frustrated magnet, spins must decide between a large number of degenerate ground states. This impedes the development of magnetic order and may lead to the formation of unusual thermodynamic phases and quantum vacua, as well as to increased sensitivity to nominally small perturbations. A classic example is the Ising antiferromagnet on the triangular lattice: its spins exhibit power-law correlations at zero temperature. I will review the experimental properties and theoretical understanding of strongly frustrated magnets, with emphasis on the pyrochlore family.